Profile Design

Profile Design is an American performance cycling brand with a long heritage in aero components and carbon disc wheelsets — producing products that deliver genuine WorldTour-adjacent performance at price points that make premium carbon accessible beyond the highest budget tier. Profile Design's GMR carbon disc wheelset range offers real aero carbon wheel performance in a package that competes directly with mid-range offerings from the largest wheel brands, with a price advantage that makes the upgrade decision straightforward for a wider range of road cyclists.

At Eminence Cycle Co., Profile Design carbon wheelsets occupy the accessible performance position within the wider range of premium carbon road wheels — the logical choice for riders who want a significant upgrade from aluminium or entry-level carbon without committing to the highest price tier. UK stock. Finance available.